As the target audience keeps evolving, a good marketer should always find ways to market their business to them. Content marketing, which relies on relevant and consistent content to lure the audience, is one of the most worshipped strategies of the marketing mix which has revolutionized the marketing world. Regardless of the high pedestal this particular strategy is currently resting at, fewer marketers have a grip on this marketing approach.
According to the Content Marketing Institute, more than half of the marketers as per the facts and figures were vague regarding what a successful content marketing program for their organization may look like. Content marketing is an essential and it is important for marketers to get hold of this particular tactic which is all in rage.
Educating yourself about the strategy may help you to make suitable alterations to your present plan as well. For education of that sort, I would recommend you the following blogs which are highly educational about content marketing.
Run by Joe Pulizzi, one of the pioneers of content marketing, The Content Marketing Institute is an affluent source for content insights and research. CMI offerings can surely inspire and exhume your content marketing exercise.
The knowledge Bank which is the blog run by Influence and Co. aims at delivering profitable insights for the modern marketer. The blog along with being lucrative is also well structured and the content is organized into eight major categories that are Content Marketing, Inbound Marketing, Thought Leadership, Sales, Whitepapers/E-books, Content Creation, Social Media and Analytics.
Return is the prime concern for all marketers and the blog totally hits the bull’s eye in that prospect. It can assist you well regarding major marketing issues including business’s marketing operation.
Recommended reads: “99 Amazing Content Marketing Hub Examples” and “The 5 ‘Must-Do’s’ For a Profitable B2B Social Media Strategy”
Convince and convert can be your shot of advice if you deal with ‘the haters’ and complaints. It has been the former crown holder in arena being Content Marketing Institute’s No. 1 content marketing blog.
Recommended reads: “105 Ideas to Add to Your Editorial Calendar” and “The State of Hate and Why You Should Embrace Complaints”
Copyblogger is your glass of practicality that does not hover around subjects of only theoretical existence, it emphasizes on delivering solutions to practical business problems as you would like it to. Its work regarding the distinction of Copywriters from Content Marketers is notable. It aims at providing quality content marketing education which can enable you to build a remarkable online presence.
Recommended reads: “The Right Way to Think About Google” and “What’s the Difference Between Content Marketing and Copywriting?”
6. PR 20/20
PR 20/20 has a twist to its behavior and as the name suggests, it lends marketing solutions with a Public Relations incline. Much of its content addresses recurring marketing issues.
The co-founder Rand Fishkin refers to himself as a ‘wizard’ and I cannot deny the authenticity of it at all. If SEO insights are what you are looking for, then Moz just cannot disappoint you.
As a business, it aims to revolutionize writing through content marketing. Its content services cater to the requirements of 10 industries in specific.
Recommended reads: “Why The Content You Create In 2016 Shouldn’t Be Limited by Business Size or Budget” and “The Dark Side of Content Marketing [Infographic]”
Having the access to quality educational content is the necessity of a marketer, as the process of marketing is all-dynamic and its issues need to be studied and scrutinized scrupulously. What has worked for you in the past may not work for you anymore or for anyone else, but educating yourself about new marketing tactics and finding the solution to existing issues as well as prophesying problems beforehand may help you tackle the fireball that marketing is with a degree of elegance.